OLD Logo
Client: Everything Cake Rolls
Problem: Logo and Brand redesign with incorporating Brand aesthetic and mission statement
NEW Logo
Client expressed the following ideas: rustic, reclaimed barn wood, identifiable, simplified
Incorporating the brands mission statement & tagline: “We Do Recover” & “A Different Take On Cake”
Initial sketches and ideation
Sketches added to the computer for first renderings and shape construction
Initial thoughts were to concentrate on the “e” for a letter mark
Lower case as it visually looks similar to a cake roll
Some brand and packaging sketches as they presented in the first meeting to accompany the log & brand redesign
Computer work
Font & color selection
LOGO DESIGN COLLECTION
